Vademecum wants to inspire a positive and healthy life, that is close to nature. With more than 120 years of expertise, Vademecum combines state-of-the-art technology with the power of plant extracts.
- N°1 bio toothpaste in France
- Vademecum Laboratoire – The Bio dental expert
- Toothpaste recommended by dentists of the Union Française pour la Sante Bucco-Santaire (UFSBD)
- Vegan formulas consisting of at least 97% ingredients of natural origin
- Recyclable packaging: recycled carton & tube without aluminum barrier
- Natural Care – power of plants for effective and safe cleaning
- Suitable for the whole family (incl. children), main age 35-49 years
- Naturalness as a lifestyle
- High performing products for medium low socio-eco classified consumers
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